In our first exclusive editorial we worked together with the #fairfashion brand MYKKE HOFMANN based in Munich.
"Mykke Hofmann is always looking for ways to find a creative balance between aesthetics and ethics. We believe in the power of being subtly striking: This belief is not only applied to our aesthetics and collection, but it is at the core of everything we do. We work hard to make a positive impact for our consumers and the planet, to contribute to a better tomorrow in fashion, eager to over perform instead of overpromising – thus striking, but in a subtle and humble way, always looking for ways to find a creative balance between aesthetics and ethics.
We are a small team with limited capacities, yet we take great efforts to ensure our collections create the best balance between design and sustainability. And when talking about sustainability, we do not focus on the garment itself, but on the entire value chain – starting from the crop and ending with our societal responsibility."
More about Mykke Hofmann here
FASHION:
Mykke Hofmann
PHOTOGRAPHER:
for Leica Mag
HAIR & STYLING:
Jule Schwarz, Elfi Sterz (Haarem Studios)
MAKE-UP:
Anja Müller (Angels Artist)
MODELS:
Larissa G. / Most Wanted Models
Lee S. / Louisa Models
Louisa Hartmann / Most Wanted Models
LOCATION:
Munich / Münchner Umland
OLDTIMER:
EQUIPMENT:
Leica M10-P, Leica M10 + Summilux 35mm 1.4, Summilux 50mm 1.4,
Leica M6 + Silbersalz35 Film 250D
PART 1
PART 2